1. Information We Collect
We collect various types of information to provide and improve our services.
1.1 Personal Information
When you use our website, sign up for services, or contact us, we may collect the following personal data
- Contact Information: Name, email address, phone number, mailing address.
- Booking & Transaction Information: Property preferences, stay details, payment method (processed via third-party payment processors).
- Account Information: If you create an account, we collect login credentials and security questions.
- Communication Data: Messages exchanged through contact forms, customer service inquiries, feedback, and reviews.
- Marketing Preferences: Your subscription status for newsletters, promotional emails, and notifications.
1.2 Automatically Collected Data
When you visit our website, we may collect the following information automatically:
- Device Information: IP address, browser type, operating system.
- Usage Data: Pages visited, time spent on the website, referring/exit pages.
- Cookies & Tracking Technologies: Session identifiers, preferences, and analytics data (see Section 6 on Cookies).
1.3 Third-Party Information
We may collect information from third-party sources, such as:
- Booking platforms like Airbnb, Vrbo, or direct partners.
- Marketing and advertising networks.
- Publicly available data.
2. How We Use Your Information
We use the collected information for the following purposes:
2.1 Service Delivery & Operations
- Process bookings, payments, and transactions.
- Provide customer support and respond to inquiries.
- Personalize your experience based on preferences.
2.2 Communication & Marketing
- Send booking confirmations, updates, and service-related messages.
- Deliver marketing content such as promotions, newsletters, and offers.
- Conduct surveys and collect feedback to enhance our services.
2.3 Legal & Security Purposes
- Comply with legal and regulatory requirements.
- Prevent fraudulent activities, data breaches, and security threats.
- Enforce our Terms of Service and policies.
3. User Consent for Communication
By providing your contact details, you expressly consent to receiving communications from us via:
4. Information Sharing & Third Parties
We do not sell your personal data. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. However, we may share it with:
4.1 Service Providers & Partners
- Payment Processors: Secure third-party payment gateways.
- Hosting & IT Services: Cloud storage, web hosting, and security providers.
- Marketing & Advertising Partners: Email marketing services, advertising networks.
4.2 Legal Compliance & Protection
We may disclose your information when required by law, such as:
- In response to legal requests, subpoenas, or court orders.
- To protect our rights, privacy, and security.
- In the case of business transactions like mergers or acquisitions.
5. Data Security & Protection
We take reasonable precautions to protect your personal data. Security measures include:
- Encryption: Secure data storage and transmission.
- Access Control: Restricted access to personal data.
- Regular Monitoring: Detection of potential security threats.
While we follow best practices, no method is 100% secure, and we cannot guarantee absolute security.
6. Cookies & Tracking Technologies
We use cookies and similar technologies to enhance your experience.
6.1 Types of Cookies Used
- Essential Cookies: Required for website functionality.
- Analytical Cookies: Help us understand usage trends.
- Marketing Cookies: Track interactions for personalized ads.
While we follow best practices, no method is 100% secure, and we cannot guarantee absolute security.
6.2 Managing Cookies
You can adjust cookie settings in your browser or disable tracking through opt-out tools like Google Analytics Opt-out Browser Add-on.
7. Your Privacy Rights
Depending on your location, you may have the following rights:
- Access & Correction: Request access to your personal data.
- Data Deletion: Request deletion of your data (subject to legal obligations).
- Marketing Opt-Out: Unsubscribe from marketing emails and messages.
- Restrict Processing: Limit how we use your information.
To exercise these rights, contact us at inquiry@peak-season.com.
8. Third-Party Links
Our website may contain links to third-party sites (e.g., Airbnb, Vrbo). We are not responsible for their privacy policies. Please review their terms separately.
9. Children’s Privacy
Our services are not intended for children under 18. If we learn that we have collected data from minors, we will take appropriate action to remove it.
10. Changes to This Policy
We may update this Privacy Policy periodically. Changes will be posted on this page, and the updated date will be revised.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:
- Email: inquiry@peak-season.com
- Phone: (865) 412-4374
- Address: 3459 Arnold Parkway, Sevierville, TN 37876