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Noah's Background
Noah graduated magna cum laude from Cornell University with a degree in Economics in 2008. Upon graduation, he spent 8 years working in finance and strategy consulting roles in New York City before going back to attain his MBA from the top-ranked Darden School of Business of the University of Virginia in 2016. As an avid traveller and early user of AirBNB, he began investing in short-term rentals in 2016, and noticed the rapid growth in the STR industry would require superior management to maximize returns. He started Peak Season in 2017 focused on the Luxury STR niche, and is passionate about helping clients' properties reach their peak potential.
Superhost
Airbnb Superhost status
20-30%
Avg revenue increase
20
Properties under management
Problem in Short-Term Rental (STR) Management Companies
Noah noticed that most (especially larger) management companies do not have good systems around the small details of STR management resulting in poor guest experience, low review scores, low bookings, and unhappy guests and owners. He also noticed these companies manage way too many properties, and thus cannot provide the proper care for specific problems because each property becomes just another disposable number. They would overpromise to land the client, under deliver, and then overpromise again when a client would complain. They would improve for a period of time, but their lack of care and disorganized operation would inevitably lead to the same result - a poorly managed cabin with bad occupancy and low AirBNB ratings.
In 2022-24, he noticed growth in the "Mom-and-Pop" management companies - a local person or couple who knew how to set up an AirBNB listing and was able to add a personal touch to managing the client's home. He noticed these Mom-and-Pops were a slight improvement over the large, impersonal, careless STR management giants (Vacasa, Evolve, large local companies), but did not have the sophistication to integrate a full Ai-enabled tech stack, lacked dedicated revenue and pricing analysts, and were generally unsophisticated in terms of how to maximize the value of the property. He realized that Artificial Intelligence was the future and those clients who partner up with management companies that are at the cutting edge of Ai would be well set to perform well as the dynamic STR industry becomes more competitive.
In both Large Management Companies and Mom-And-Pops, he noticed countless inefficiencies, such as unnecessary Maintenance Tickets (and costs to the owner!) that could have been troubleshooted, properties that are not well taken care of (lack of proactive inspections, follow ups, and documentation), slow communication, underpaid cleaners, and a plethora of other items that lead to a clunky and sloppy experience for both Guests and Owners, costing them money and peace of mind. He spoke with countless employees of these companies who complained incessantly about how the companies would overcharge their owners for small fixes ($30 to change one light bulb?) and would mistreat and underpay employees. He thought deeply about what HE would want from the perspective of all stakeholders - Owners, Guests, and Employees - and how to make the difficult task of managing STRs a win-win-win for everyone.
The Peak Method
After years of perfecting his method, he rolled out The Peak Method in 2024. The Peak Method is a Kaizen-inspired set of detailed operational processes that is updated with every new scenario that happens during the life cycle of a STR from Inquiry stage to when the guest leaves the home, leaves a great review, and returns for their next stay. The Peak Method is detailed in a 1000-page operating manual which captures the tiniest details of everything from how to handle a challenging guest to how to troubleshoot a bad wifi connection (and thus reduce maintenance costs of sending a handyman).